Being present in so many countries around the world, the rapidly growing Hungarian contemporary womenswear brand ÁERON aspired to create a store in its hometown, Budapest.

The first Hungarian ÁERON pop-up store opened its gates in one of the main spots of the city’s Fashion Street in 2017. As the store’s huge portal windows provide immense amount of light, we emphasized the natural aspect of the place by using only simple wooden structures, rattan furniture and placing a variety of plants in the store.

The store is honest about its temporariness, but the bare OSB ceiling and the raw pinewood structures work well with the more sophisticated materials, such as velvet and kraft paper, that we borrowed from the fashion industry to soften the general impression. Overall, the pop-up feels warm, welcoming and elegant in spite of having been built from mostly low cost and bare materials.